Mastering Direct-to-Consumer (D2C) Brand Management

Mastering Direct-to-Consumer (D2C) Brand Management



Published 8/2024
Duration: 51m | Video: .MP4, 1920x1080 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 237 MB
Genre: eLearning | Language: English

Strategies for Growth, Engagement, and Dominance in Direct-to-Consumer Ventures"

What you'll learn
Understanding D2C Landscape: Explore D2C model, its evolution, advantages, and challenges
Crafting Brand Identities: Develop authentic brand personas and value propositions tailored for D2C channels.
Executing Marketing Strategies: Learn effective tactics like social media marketing, influencer collaborations, and data-driven advertising.
Enhancing Customer Experience: Optimize CX from discovery to post-purchase, fostering long-term loyalty.

Requirements
This course welcomes individuals from all backgrounds, requiring no programming experience. Rather than technical skills, it focuses on strategic brand management, marketing, and customer experience optimization for D2C businesses. With practical, non-technical materials and supportive resources, students will gain valuable skills without the need for programming knowledge.

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